The brand unveils its new signature “WE ARE OPEN” and its new campaign by Lasse Martinussen. A real rallying cry, positive and enthusiastic, which celebrates a universal value, common to ibis and all its customers: openness.

Since its creation in 1974, ibis is the first brand to make the quality and comfort of hotels accessible to all . This desire to welcome everyone around the world naturally takes on a new meaning today with this new signature: WE ARE OPEN .

This leitmotiv is a real rallying cry, positive and enthusiastic, which highlights a universal value common to ibis and all its customers: openness .

A philosophy at the heart of its development

From new convivial living spaces, open to the world , to unique live concerts thanks to the new ibis Music program , the brand is now opening up the possibilities in one place: its hotels.

At ibis, openness is a real state of mind that addresses and teams share and make live daily by promoting new encounters, discoveries, openness to others.

An ode to the opening

This campaign, signed by the talented Danish director Lasse Martinussen, showcases a variety of strong and original personalities. This approach is unique and deeply human.

Released in France and England since March 17, WE ARE OPEN takes the codes of a slam clip , carried by powerful music, interpreted and composed for the occasion by Kodjey Radical, rapper emerging from the London scene.