Bangkok / January 22, 2020 (Today) – Bangkok Airways Public Company Limited led by Mr. Chulin Kocharoen, Vice President of Sales (center) and Mr. Varong Israsena Na Ayudhya, Vice President of Marketing (2nd from left) together with Bangkok Travel Club Limited led by Ms. Chonlada Chevathakorn, Managing Director (2nd from right), jointly organized the press conference of “Bangkok Airways X Bangkok Travel Club Travel Campaign 2020.” The campaign will offer wonderful travel programs and amazing travel packages for travelers who are seeking new perspectives in travel. The press conference was held at the grand ballroom of the Movenpick BDMS Wellness Resort, Bangkok.
Mr. Varong Israsena Na Ayudhya, Vice President – Marketing of Bangkok Airways, commented that, “This year, we plan to implement proactive marketing strategies in Thailand and in the broader Indochina region, especially those markets in the CLMV countries (Cambodia, Laos, Myanmar, Vietnam) as these countries show promising growth in terms of economics. Travel demand in these countries is also on the rise for both leisure and business. Currently, Bangkok Airways operates more than 50 flights per day between Bangkok (Suvarnabhumi) and important cities in CLMV. This is considered as one of our strong points in the market. Last year, we launched a few travel packages to boost air travel between Thailand and CLMV countries within the region such as the Beach Times Package that offered through-fare tickets for those travelers who wanted to travel from their city of origin in CLMV via Bangkok and then onwards to popular beach destinations in Thailand and the Maldives. ASEAN Cross Country Package is another campaign that offered passengers from CLMV to travel within the region on Bangkok Airways flights. Moreover, we also partnered with the Thailand Convention and Exhibition Bureau (TCEB) in promoting the “Fly, Meet, Shop” campaign, drawing MICE groups from CLMV to have meetings and incentive travel in Thailand for the third year running.”
“For the Thai market, we will use integrated strategies to help elevate Bangkok Airways brand positioning in Thailand. We will continue exercising our Sport & Tourism Marketing activities in order to create and strengthen our brand awareness with connections to our running enthusiasts. Bangkok Airways Boutique Series – a running event that will be held in 6 destinations throughout Thailand. This will be our 4th edition of the running series event. Additionally, we support our partners such as the Tourism Authority of Thailand in supporting various sports-related and tourism-related events to help promote tourism in the main and secondary cities during low seasons. Some of the campaigns that we participate in this year are 60 Happiness Routes and Amazing Thailand Premium, to name a few. We believe that working with various partners that have expertise in their respective fields will help enhance Bangkok Airways’ competitiveness in the market. This partnership with Bangkok Travel Club (BTC) on this campaign is seen as another strategy to help us better compete with our competitors,” Mr. Varong added.
Mr. Chulin Kocharoen, Vice President – Sales of Bangkok Airways said, “This year, Bangkok Airways will focus on selling our tickets on four main channels which are 1. Direct Channels (API connect and B2B Platform) 2. Travel Agencies & Interline (Online and Offline) 3. Ticketing Offices (City and Airport Offices, and Call Center) and 4. Bangkok Airways website and Mobile Application. Moreover, we have completely transformed ourselves to a fully digitally-integrated airline. Last year, we developed our systems and were able to connect to those online travel agencies (OTAs) to be more visible in our potential markets around the world.”
“As we would like to create more value to our tickets as well as to offer our passengers new products, we, together with Bangkok Travel Club (BTC), have come up with a travel campaign that will offer our clients two amazing products which are, 1. The Miracle Indochina Tour Program and 2. Fly Boutique, Stay Unique Travel Package. Our aim is not only to promote destinations of Bangkok Airways, but also to emphasize the positioning of both brands as a premium operators.” Mr. Chulin added.
Ms. Chonlada Chevathakorn, Managing Director of the Bangkok Travel Club (BTC) said, “Bangkok Travel Club is another business under Bangkok Airways’ umbrella, offering specialty tours to a number of destinations serviced by Bangkok Airways. Additionally, BTC also provides general air ticketing and hotel reservation services under the slogan “Your Travel Stylist.”
“This partnership with Bangkok Airways emphasizes that we are the experts in Indochina travels. “The Miracle Indochina,” will be presented in 4 different dimensions which are, local cuisine, beautiful places, unique activities and stories. The honorable speaker, Aj. Poo Jittakorn Bussaba, one of the most sought-after historical story-tellers in Thailand will present the history. We will take our clients traveling back in time to 11 magical destinations in Thailand and Asia such as Mandalay (Myanmar), Luang Prabang (Laos), Yangon (Myanmar), Siem Reap (Cambodia), Danang-Hue-Hoi An (Vietnam), Mumbai (India), Phuket, Lampang, Sukhothai, Chiang Mai and Chiang Rai. Prices for the “Miracle Indochina” start from just only 28,900 Baht per person for overseas destinations and only 20,000 Baht for domestic destinations. The prices include almost everything you could ever wish for – be it: air tickets, accommodations, local transportation, meals, tour guides, fees to tourist attractions.”
“For Fly Boutique – Stay Unique, is a travel package that includes air ticket, 3Days/2Nights accommodation in a 4-5 star hotel and airport transfers. The package will be presented in 2 themes which are “Let’s go to the beach” that will include Samui, Phuket, Krabi and Trat. The 2nd theme of the package will be “I love the mountains” that will include destinations like Chiang Mai, Chiang Rai, Lampang and Sukhothai. In addition to that, Bangkok Airways’ FlyerBonus members are to receive further privileges which include an instant 3,000 Baht discount when purchasing any package, plus they may redeem 4,000 points for a 500 baht discount and receive an additional 500 FlyerBonus points.”
Source : Bangkok Airways